Target product portfolio
OONA will be a digitally-enabled platform with a focus on large, profitable and fast-growing lines of business.
MOTOR
One of the largest lines of business to grow at ~10% CAGR going forward
~10% p.a. 
HEALTH
Fast-growing line of business with ~$3bn GWPs, expected to grow at a ~15% CAGR, driven by strong COVID tailwinds.
~15% p.a
NEW AGE DIGITAL SEGMENT
SEA e-commerce GMV has grown to $120Bn in 2021, and expected to continue growing at a 18% CAGR to ~$230Bn by 2025.
~18% p.a
General insurance in SEA
Significant insurance under-penetration across SEA
Non-life GWP per capita (US $1000)
With expanding disposable incomes and purchasing power
SEA households by income level
Rising affluence driving affordability and take-up
SEA households by income level
With Covid further accelerating adoption
Increase awareness and propensity to spend on health insurance
Mandatory travel insurance once international borders open
New digital distribution opportunities with the rapid emergence of digital explore
Strong GI growth across major categories in SEA
SEA Non-life GWP by Market (US $bn)
Drivers for Digital Insurance
Demand
Fast Growing smartphone penetration
Today
In 5years
Today
In 5years
Covid accelerating the rise of digital consumers
36% of digital service users (Eg. e-commerce, e-payments) in SEA arefirst time users thanks to COVID
94% of these new consumers intend to continue using digital services
Drivers for Digital Insurance
Supply
Participation of Digital Platforms in Distribution
Traditional insurers are leveraging partnerships with digital platforms to distribute conventional insurance products (For eg: term life products) & introduce micro insurance products (For eg. ride insurance products)
E-Commerce
Ride hailing Super - apps
Travel websites
Driving rapid uptake of digital insurance especially GI products
General Insurance Digital Penetration
2019
2025E
SEA – Internet Economy and Digital Financial Services Data
All SEA Economics experiencing rapid growth in terms of internet GMV
All markets are exhibiting double-digit growth, with the philippines leading by a margin.
SEA internet economies, by GMV ($B)
Indonesia
Malaysia
Philippines
Singapore
Thailand
Vietnam
Digital financial services GMV growth has been accelerated during COVID
All digital financial services are flourishing especially digital lending
Remittance flow
Lending Loan Book
Digital payment (GTV)
Insurance (APE/GWP)
Investment (AUM)
Large % of merchants likely to continue using digital financial services
Majority of merchants who use digital financial services intend to continue or increase usage
% of digital merchants likely to increase or maintain usage of digital financial services in the next 1 - 2 years
Insurance purchases have increasingly moved online with traditional channels getting distrupted
Digital Insurance is picking up pace
Like other sectors, general insurance has benefited from the digital push, with more consumers wiling to transact online and becoming less reliant on face-to-face interactions, growth will likely further acelerate as the travel sector recovers and super-apps continue making advancements in this space
Continuous innovation in insurance products
Against the backdrop of the financial inclusion agenda, micro insurance products have taken steps to build safety nets for underserved populations at affordable prices, innovative products such as fractionalisation of insurance premiums paid by per-ride incentives have been developed specifically for digital platform use cases
Digital Insurance (APE/GWP,$B)
